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You may have seen some photos on our social media a while back of the new & very spiffy 5 bbl small-batch brewhouse from Premier Stainless we installed and started up last fall. Our main brewhouse makes from 32 bbl up to 45 bbl per brew, which is a decent amount of beer. 45 bbl equals 270 5.17 gallon kegs or 465 cases of 24 16oz cans, meaning that when we brew something new we need to already have a plan in place to sell that beer in a timely manner.

And to be honest all the various tasks you have to do to sell the beer (get formula and/or label approvals, register the brand with various state agencies, take preorders from wholesalers and schedule shipments) are not always the most fun things to do.